How and Why You Should Help with the #DadsRead Campaign

Today, fathers are more involved than ever in their kids' lives. At the same time, they can do more when it comes to helping to developing their children's literacy.

There are studies suggesting that only 19 percent of 16-24 year-old fathers say they enjoy reading at bedtime with their children. What's more, data from Pew Research and other sources demonstrate that fathers are significantly less involved than mothers when it comes to the reading lives of their children.

But we don’t think that’s the full story.

That’s why, for Father’s Day this year, we are teaming up with The Good Men Project, an international community discussing the changing roles of men in today’s world, to address this concern with the #DadsRead campaign. Reading is a wonderfully nourishing and inspirational gift that fathers can share with their kids and, for the dads that already do read with their children, we can’t think of a better time of year to say “Thanks, Dad” than Father’s Day.

From June 3 until Father’s Day (June 15), Zoobean, The Good Men Project, and the rest of our promotional partners are going to share personal stories, articles, and images across social media, all tied together with the hashtag #DadsRead.

We need your help with #DadsRead!

Here are five ways to show your support for this grassroots initiative:

  1. Share photos of dads reading with the world! If you have a great picture of your dad reading with you OR if you’re a dad and you have a picture of you reading with your kids, share it on Instagram or Twitter and tag it with #DadsRead.

  2. Share your stories about the importance of dads reading with us. If you have a favorite article or blog post about the importance of dads reading, share it on Twitter or Facebook with the #DadsRead tag. If your dad helped you develop a lifelong love of reading, tell us in the comments below or comment on one of our stories that we’ll be sharing on Facebook.

  3. Tell people about #DadsRead. Do you know someone who might be interesting in the #DadsRead campaign? Or think it sounds like just the sort of thing that your library’s reading group might be interested in? Help us spread the word!

  4. Come to our Twitter party for #DadsRead. On Thursday, June 12 at 8 pm ET, Zoobean and The Good Men Project will co-host a Twitter party to celebrate the #DadsRead campaign (and give away some awesome prizes).

  5. Make dad reading a daily ritual in your home. If it’s not already built into your daily routine, make sure that both parents get the opportunity to read to kids regularly!